September 26th, 2011

passing of an american hero

"Man credited with creating Doritos dies in Dallas

Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97."

admittedly, i haven't had one of those demon crack chips in years but i did inhale so in the past i have consumed my fair share of the gateway snack.

this is the best part:

"the family plans on 'tossing Doritos chips in before they put the dirt over the urn.'"